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M.B.A Marketing (2 Years) (Non Semester)(MS and Bharathiar university)

MS university

 First year

1.  Management process and  behaviour
2. Managerial economics
3. Accounting for managers
4. Business environment
5. Business law
6. Managerial communication
7. Computer application in management
8. Research methodology

Second year

1. Functional management 1
2. Functional management 2
3. Strategic management
4. Marketing research
5. Advertising and sales promotion
6. International marketing
7. Services marketing
8. Project work

Bharathiar university

First year

1. Principles of management and organizational behaviour
2. Managerial economics
3. Accounting and finance for managers
4. Marketing management
5. Human resourse management
6. Quantitative techniques for management
7. Research methods for management
8. Corporate communication
9. Operations management

Second year

1. Consumer behaviour
2. Industrial and services marketing
3. New product development
4. Marketing research
5. Advertising and sales promotion
6. Logistics and sales management
7. International marketing
8. Business environment and ethics
9. Strategic management

 

Other Courses

• Executive MBA
• Integrated MBA (5years)

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